Aimé Leon Dore (ALD) is one of the most famous luxury streetwear brands today, mixing New York street style with a clean, vintage look. For this project, a collaboration to relaunch the iconic New Balance 475, I did all the animation. My job was to show the "Aspirational Lifestyle" concept through movement, focusing on character animation. Using visuals that tell the story of the product launch, I created a smooth flow that connects the classic 1986 design to ALD’s modern and clean style.
Credits
Studio
Pat Animation
Client
ALD / New Balance
Pat Animation
Client
ALD / New Balance
Illustration
Paulo Cavalcante
Animation
Diego Oliveira
Paulo Cavalcante
Animation
Diego Oliveira