In this campaign for global e-commerce leader Shopee, the goal was to create a promo filler specifically targeting the male demographic. The piece was designed to connect directly with this audience using visual elements inspired by tools and construction materials, with the entire project built fully in 3D. I was responsible for the complete animation workflow, from the 16:9 master to multi-format versioning.
Credits
Client
Shopee
Shopee
Illustration
Fabio Meneguini
Fabio Meneguini
3D Animation
Diego Oliveira
Diego Oliveira