For the launch of the Premium Lite plan in Brazil, I created the animation for a campaign focused on Kinetic Typography. The goal was to show the benefits of the new plan, like offline mode and the ad-free experience, in a clear and strong way. I did all the animation, using a fast and dynamic rhythm that matches Spotify's style. My work focused on rhythmic movements and quicktransitions, making sure the lettering leads the story.
Credits
Producer
Luan Litaiff
Animation
Diego Oliveira
Thiago Barros
Producer
Luan Litaiff
Animation
Diego Oliveira
Thiago Barros